WALMART, SOCIAL MEDIA CONTENT
At Walmart, I worked as a Senior Designer on the Social team, where I conceptualized, art directed, directed, shot, produced, edited, and published social-first campaigns across fashion, beauty, lifestyle, and toys for channels such as TikTok and Instagram. My work ranged from high-concept franchise series to quick-turn trend content, balancing creativity with brand strategy and stakeholder alignment.
We worked with unPOP, a studio that specializes in creating engaging stop motion animation for the internet and social media, to bring Walmart’s Premium Beauty to life. This was a three-part series, and also featured a behind-the-scenes look at unPOP’s process.